China Practice
The Asialink Business China Practice is a leading centre of excellence for practical business engagement with China. The Practice is a hub of market research, training, strategy and expertise, providing an unmatched offering for businesses seeking to understand the market, expand or grow in China.
Our business-focused capability development programs, research products, advocacy and strategic advice allow businesses to develop essential knowledge, and offer practical guidance to navigate the Chinese market, business environments, cultures and political landscapes.
The Director
Nick Henderson
Nick has more than 17 years experience in business development and operations in China. He began his career with IKEA and was instrumental in establishing the company’s first stores in Shanghai and Beijing. Nick was General Manager of the market entry and business development boutique advisory firm, Intralink. He has assisted more than 100 companies with their business growth in complex Chinese markets focussing on sectors including industrial, food and consumer, telecommunications, life sciences, environmental technologies and software.
Before joining Asialink Business, Nick was the China General Manager for the brand strategy firm FutureBrand, a subsidiary of the Interpublic Group. He has the worked on projects for Alibaba Group, Bank of Shanghai, Daimler Benz, CITIC Private Equity, Mengniu, Yintai Group, Changhong and the Shanghai Government (Lujiazui Group).
Nick studied an Executive MBA at the Marshall School of Business, University of Southern California, Bachelor of Business (International Trade) and Bachelor of Arts (International Relations) at Monash University and Chinese Language at Nanjing University. Nick is a fluent Mandarin speaker.
Capability Development
The Asialink Business China Practice provides high-calibre opportunities for Australian organisations to build the China capabilities of their staff.
Our suite of tailored training programs address the fundamental needs, as identified through our extensive market research, which are essential for Australian organisations to successfully engage with Chinese stakeholders in different commercial environments. The Practice draws on Asialink Business' experienced, Asia-literate team of education experts, with strong backgrounds in training, learning design and facilitation. We offer bespoke workshops for senior management which focus on assisting companies establish their business in China and guiding them on how to manage cultural integration. Training to advise on how to manage investment by Chinese companies is also available.
Research
The Asialink Business China Practice develops research and information products to help businesses understand the Chinese market, stay abreast of key developments, execute successful engagement and market entry plans, and become thought leaders in their fields.
We provide a combination of market and sector research, thought leadership pieces and practical China market information products.
