Business Trends in the Year of the Snake
The Year of the Snake is synonymous with transformation, wisdom, and resilience - traits that are critical for Australian businesses navigating Asia’s shifting markets and policy landscapes. Business Trends in the Year of the Snake 2025 equips business leaders with the insights they need to identify opportunities, understand risks, and drive growth in one of the world’s most dynamic regions.
4 February 2025
About the report
As we step into 2025, Australian businesses operating in Asia face a rapidly evolving landscape shaped by geopolitical shifts, technological advancements, and economic transformation. This year’s report - based on insights from over 100 business and government leaders - captures the key trends, challenges, and opportunities shaping engagement with Asia in the year ahead.
While concerns around geopolitical uncertainty, rising competition, and regulatory complexity remain top of mind, business leaders also point to significant opportunities. The digital economy continues to expand, supply chain diversification is gaining momentum, and consumer demand is surging across key markets such as India, Vietnam, Indonesia, and China.
Bringing together expert perspectives and data-driven analysis, this report is designed to spark discussion and inform strategy. The Year of the Snake calls for adaptability and innovation - traits that will define the success of Australian businesses in Asia in 2025.
