Considering Asia

If you’re new to Asian business, take advantage of our Country Starter Packs and comprehensive training opportunities to gain insights into engaging with the region.

Country Starter Packs

The Asialink Business Country Starter Packs provide Australian businesses with the information they need to confidently enter their desired Asian market.

Targeted at businesses at a pre-entry or early set up phase of operations, these County Starter Packs help Australian businesses negotiate the practicalities of their new business environment. Featuring practical case studies, they offer a trusted and comprehensive source of business, marketing and legislative information to support in-country planning, strategy and operations.

Training Opportunities

Our suite of practical public, online and tailored programs address the fundamental needs for Australian businesses to engage successfully with Asian stakeholders.

Being culturally aware and adapting your behaviour can help maximise opportunities and avoid misunderstandings which can arise from cultural differences.

The Asialink Business Cultural Intelligence 1 and Cultural Intelligence 2 training programs are highly interactive and engaging programs, designed to build your awareness and confidence in working with Asian cultures.

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Where should I set up by business?

Factors to consider when considering potential locations:

  • Are there other Australian companies there?
  • Why did they choose a particular area?
  • Can you utilise an existing Australian relationship there (e.g. sister city)?
  • Are there free trade zones offering tax and other incentives?
  • What are the local costs (e.g. land, labour, utilities)?
  • What is the skills level of the local labour force?
  • Can you leverage off an existing marketing or distribution network?
  • Is it close to your chosen market and suppliers?
  • Is the local infrastructure reliable (e.g. power supply, transport)?

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