Business Trends in the Year of the Dragon
As the most auspicious of the 12 zodiac signs, dragon years are considered to be particularly important in the lunar calendar. As Australian businesses seek to capitalise on the positive energy, a keen understanding of major trends and events in the region will prove pivotal for their success.
1 February 2024
About the report
2024 promises to be a significant year across Asia. As the most auspicious of the 12 zodiac signs, dragon years are considered to be particularly important in the lunar calendar.
As Australian businesses seek to capitalise on the positive energy, a keen understanding of major trends and events in the region will prove pivotal for their success.
A focal point will be the major elections taking place in Asia. Indonesia will be the first major Asian democracy to head to the polls on Valentine’s Day, followed by voting for South Korea’s parliament in April and Indian general elections by mid-year.
To gain insights into the challenges and opportunities that 2024 will hold for Australian businesses, we tapped into the collective wisdom of the Asialink Business community. We invited 700 business leaders and over 1,100 Asialink Leaders alumni to provide their views on the trends they’ll be watching over the coming year.
This report distils key themes and showcases insightful perspectives from our diverse community of supporters.
To access the latest Business Trends report for 2025 click here.
