Business Trends in the Year of the Rabbit

As the business landscape in Asia continues to evolve rapidly, it's crucial for companies to stay ahead of the game. From market complexities to technological advancements, environmental sustainability, inflation, and geopolitical factors, gaining a competitive edge is imperative.

The scale of the opportunities in our region is immense, but the pace of change and complexity can seem daunting. Businesses, which have long sought stable and predictable market conditions, must increasingly be across technological, demographic, and environmental developments. There are some very big power shifts taking place in the world and picking out the opportunity from this context can be a make-or-break endeavour.

Thankfully, through our Asialink Business network we have access to some of the best minds on Asia.

This year, we sought out diverse voices: CEOs, startup founders, and emerging leaders. We asked them to reveal what they thought were the most crucial yet unappreciated trends that Australian businesses should comprehend when engaging with the region.

To access the latest Business Trends report for 2025 click here.