Doing Business Guide: Japan

Japan is the fourth-largest economy globally and home to the world’s most innovative companies. Deepening political and strategic alignment with Australia adds to the wealth of opportunities across a broad range of sectors.

3 November 2025

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Japan

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At a glance

Expanding a business internationally requires extensive knowledge and preparation. This guide will help build your Japan business capability so you can increase your chances of commercial success and avoid common traps. The Japan Doing Business Guide is your starting point on this journey. Asialink Business also offers training programs and other resources to support your business goals.

Explore the guide:

Uncover key insights and practical guidance designed to help Australian businesses understand, enter and thrive in the Japanese market. Select a chapter below to learn more.

Cityscape of Tokyo, Japan, centered on the iconic Tokyo Tower

Why Japan

Japan’s scale, innovation strength and sophisticated consumers make it a major opportunity for Australian business. Deepening political and strategic alignment adds to commercial prospects across a range of sectors including agriculture, healthcare, decarbonisation technologies and infrastructure.

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Crowded Shibuya Crossing in Tokyo with pedestrians crossing a busy intersection

Understanding Japan

Success in Japan begins with understanding its unique business culture, economic structure, and regulatory landscape. This chapter outlines the key factors shaping Japan's market and what they mean for Australian businesses.

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Large container port with cranes loading cargo ships and stacked shipping containers

How to enter the Japanese market

A well-planned entry strategy is essential for success in Japan. This chapter explores market entry pathways, business structures and localisation strategies for Australian exporters and investors.

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Crowded Osaka street at night with bright neon signs and shops

Business practicalities in Japan

Operating effectively in Japan requires awareness of practical considerations. This chapter covers regulations, taxation, customs duties, employment law, banking and other essentials for doing business with confidence.

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Rainbow Bridge and Tokyo skyline at sunset with Tokyo Tower in the background

Additional Japan resources

Understanding how economics, politics and government intersect can help businesses navigate Japan's market with confidence. This chapter outlines key institutions, economic zones, essential contacts and support resources for business success.

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