Activating Asia: Converting opportunities to outcomes with Asia
In order to make the most of opportunities in Asia, Australian businesses need to activate their strategic intent for the markets at our doorstep. Activation requires embedding Asia ambitions in strategic planning processes, actively seeking, valuing and rewarding Asia capabilities in their staff, and understanding local trends and tastes.
Download now
Developing and embedding the skills necessary to successfully activate Asia in your business strategy requires ongoing commitment that demands a whole-of-business approach. This research report provides practical insights for Australian businesses from interviews with Australian business leaders and unique survey data collected using the Asialink Business Commonwealth Bank of Australia Asia Capability survey. The report builds on the Discussion Paper Growing with Asia: Developing Asia Capability in Australian Businesses, which outlined the capabilities required by Australian businesses to win in increasingly competitive Asian markets.
The research reveals that most Australian businesses are alert to the opportunities Asian markets present and are keen to engage. But many Australian businesses are yet to take the steps necessary to grow with Asia. It is now critical that Australian businesses have the information and capabilities required to convert opportunities to outcomes.
For more information:
Read our media release