Growing Knowledge Economies: Insights for Australian Professional Services in Asia

The Growing Knowledge Economies report provides in-depth analyses of Australian legal firms and management consultancies in four markets in Asia: Indonesia, Japan, Korea and Singapore.

Over 50 senior representatives from more than 30 organisations share their insights on success factors and challenges to the growth of Australia’s services sector in Asia, with key insights on:

• Leveraging Australia’s expertise in particular markets 
• Pricing appropriately for different markets
• Creating brand recognition
• A market’s potential as a gateway to others
• Recruiting and retaining talent
• Building business relationships
• Cultural nuances in business
• Barriers to market entry

Drawing from these insights, the Growing Knowledge Economies report gives recommendations to elevate Australian professional services firms’ engagement with Asia.

With support from Austrade and the Department of Industry, Innovation and Science