Bundaberg Brewed Drinks - Case Study
In the early 1990s Bundaberg moved into Asia, initially Singapore, and transformed itself from a small regional distributor to an iconic Australian brand.
Growing your Asian business
If you’re expanding into Asia or growing your existing Asian business, deepen your understanding with our advanced training opportunities and use our practical case studies to learn from other businesses.
Case Studies
Our in-depth and highly practical case studies help you learn from Australian businesses that have successfully engaged with Asia.
Case studies cover a range of industries. Businesses in various sectors share their challenges, tips and stories to help others get established in the region.
Training Opportunities
Our suite of practical public, online and tailored programs address the fundamental needs for Australian businesses to engage successfully with Asian stakeholders.
If you are considering establishing or expanding your business in a new Asian market, your first step is to research and plan your market entry strategy.
The Asia Market Entry Strategy program will give you the knowledge and frameworks to develop and implement a comprehensive market entry strategy that positions your business for a sustainable presence in Asia.
Consider the risks
When doing business overseas, Australians must consider multiple areas of risk and associated potential difficulties. These include:
- Political risk: how stable is the market politically, economically and socially?
- Legal and regulatory risk: what challenges may arise due to differing legal and regulatory systems? For example: common law systems vs. civil law systems, IP issues, taxation and auditing requirements
- Differences in contract law: be sure to get tailored advice on contract terms due to differences with contract laws
- Access to courts and dispute resolution mechanisms: some countries may not permit local litigation or place restrictions on the types of claims that can be made
- Whether the local country complies with international law requirements, for example, human rights, trade sanctions, recognition of personal property rights etc.
- Bribery, graft and corruption risk: Australian law is applicable to Australians overseas. This states that it is a criminal offence to offer a benefit which is not legitimately due with the intention of influencing a foreign public official.
- Exchange rate risk: how will adverse movements in exchange rates impact your profits?
- Non-payment risk: what is the likelihood of your suppliers or customers defaulting or becoming insolvent?
Related Resources
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Beerenberg - Case Study
Beerenberg's entry into Indonesia was through its miniature jars of jam sold to five-star hotels. It was already exporting elsewhere when it struck an agreement with a Jakarta food distributor.
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Australia’s jobs future: the rise of Asia and the services opportunity
This report demonstrates that by 2030 services can become Australia's number one export to Asia, in terms of total value added.
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China Country Starter Pack
A comprehensive resource, the China Country Starter Pack will assist businesses at a pre-entry or early set up phase who want to understand the fundamentals of their new business environment.
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Nihao Global - Case Study
Professional services firm Nihao Global might look like an overnight success story but it actually took years of research and in-market knowledge to get to that stage.
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Thailand Country Starter Pack
Thailand is fast becoming a rich northern frontier for Australian business. The Thailand Country Starter Pack will assist Australian businesses with the practicalities of doing business in Thailand.
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Korea Country Starter Pack
A resource for Australian businesses looking to do business in Korea. Korea is an optimal location for engaging the overall Asian market, and KAFTA has opened up even more opportunities.
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KeepCup - Case Study
When KeepCup realised their distributors in China were selling their products for three times the recommended retail price, they were astounded. "Our pricing was way too low for China and impacting sales."