Business Trends in the Year of the Dragon

February 2024: 2024 promises to be a significant year across Asia. As the most auspicious of the 12 zodiac signs, dragon years are considered to be particularly important in the lunar calendar. As Australian businesses seek to capitalise on the positive energy, a keen understanding of major trends and events in the region will prove pivotal for their success.

To gain insights into the challenges and opportunities that 2024 will hold for Australian businesses, we tapped into the collective wisdom of the Asialink Business community to provide their views on the trends they’ll be watching over the coming year. This report distils key themes and showcases insightful perspectives impacting Australian business engagement with the region.

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