Business Trends in the Year of the Rabbit
February 2022: One of the great things about my role is equipping businesses with the insights they need to succeed in Asia.
The scale of the opportunities in our region is immense, but the pace of change and complexity can seem daunting. Businesses, which have long sought stable and predictable market conditions, must increasingly be across technological, demographic, and environmental developments. There are some very big power shifts taking place in the world and picking out the opportunity from this context can be a make-or-break endeavour.
Thankfully, through our Asialink Business network we have access to some of the best minds on Asia.
This year, we sought out diverse voices: CEOs, start-up founders, and emerging leaders. We asked them to reveal what they thought were the most crucial yet unappreciated trends that Australian businesses should comprehend when engaging with the region.
A key theme related to climate, energy and sustainability indicates that rhetoric is shifting to action. This manifests in obvious ways – such as capital investment – but also in less high-profile yet still significant measures, such as regulation and compliance.
Supply chains are always top of mind for exporting businesses, and the feedback reveals that this year will be no different. The potential of a global recession, an inflationary environment, geopolitical factors, and sustainability considerations increase the complexity for businesses.
As host of the G20 this year, India deserves special attention. The sheer scale and pace of change across the country demands attention from Australian businesses.
Lastly, the talent landscape continues to change rapidly. Two trends highlight this: the potential application of tools like ChatGPT in the education sector and changing study and migration preferences.
I hope you find these trends stimulating. Let us know your thoughts.
CEO, Asialink Business