Risk and Reward: Opportunities for Australian SMEs in China
8 November 2022: Risk and Reward: Opportunities for Australian SMEs in China, a landmark new report that provides answers to many of the questions Australian SMEs have about what it takes to succeed in doing business in, and with China. As China has become a more complex market with increased geopolitical and operational risks, combined with heightened competition and rapidly changing consumer preferences, Australian SMEs need to develop strategies to successfully leverage opportunities and mitigate risks when doing business in China.
This comprehensive report, shares key insights from Australian SMEs that are taking innovative approaches to navigate and succeed in the Chinese markets. It highlights how they are adapting their strategies and operating models in the face of rapidly evolving markets and consumer trends – to win their corner of the market.