The China Digital Economy Academy

If you are currently doing business, delivering services, or exporting your products to China - this program will help position you for future success.

The China Digital Economy Academy program is designed to develop the capabilities of Australian small and medium-sized enterprises to enable you to understand and engage with new eCommerce opportunities.  

The key objective of this program is to support participants to operate effectively on Chinese eCommerce platforms. The interactive, online program offers:  

• Latest market insights  
• Subject matter expertise with leading industry specialists  
• Real-world case studies  
• Practical knowledge that can be implemented in your business.  

On successful completion of The China Digital Economy Academy program, you will have the opportunity to explore additional support from our partners Austrade and Australia Post: 

Austrade will support eligible organisations with: 

• Business matching opportunities in China. 
• Consultations with in-country experts. 

Australia Post will support eligible organisations with: 

• Opportunity for a consultation with an Australia Post logistics expert to discuss the right shipping services for your needs. 

The 'Building China Cultural Capability' modules are optional modules. We highly recommend these modules are completed as they focus on doing business in China from a cultural and behavioural standpoint. 

Note: Module 6 and Module 7 comprise of 2 x 2-hour workshops

Building China Cultural Capability modules (optional):

Module 5: Understanding the Chinese mindset.

• Intercultural theories and frameworks
• Key drivers of the Chinese mindset
• Work and business cultural context

Module 6: Doing business in China in a virtual environment - 6A and 6B.

• Approaches to communication, relationships and hierarchy
• Cultural intelligence and cross-cultural differences
• Cultural perspectives on collaboration

Module 7: Negotiation in a Chinese context - 7A and 7B.

• Applying practical negotiation strategies
• Influence and professional relationships
• The Mutual Gains Approach

'Building China Cultural Capability' modules (optional): 1 June to 18 June 2021

Each module will be offered on a selection of dates and times.
Please select only ONE date and time for each module.

Module 5: Understanding the Chinese mindset

1 June - 9am to 11am (AEST)
1 June - 1pm to 3pm (AEST)
2 June - 9am to 11am (AEST)

Module 6: Doing business in China in a virtual environment

Module 6A and 6B: 8 June and 9 June - 9am to 11am (AEST)
Module 6A and 6B: 10 June and 11 June - 1pm to 3pm (AEST)

Module 7: Negotiation in a Chinese context

Module 7A and 7B: 15 and 16 June - 9am to 11am (AEST)
Module 7A and 7B: 17 and 18 June - 1pm to 3pm (AEST)

Andy Jiang is an independent consultant and a public speaker specialising in Asia, with a focus on China. Over the past three years, Andy has provided extensive strategic consulting, industry training and project management services to Australian businesses engaged in cross-border trade and investment.

Prior to establishing his own business, Andy was the general manager of Tourism Australia’s operation in China, responsible for growing China to become the largest and the most valuable source market for the Australian visitor economy. Prior to that, Andy ran the China advisory unit at Deloitte and helped Australian businesses to secure strategic investments.

A Shanghai native, Andy has studied and worked in China, the United States, France, Singapore, Russia, and Australia. Andy is fluent in Mandarin, has a Chartered Financial Analyst designation, and received his MBA from INSEAD.

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Julia Gong is one of Australia's leading cross-cultural educators and advisors, with over 15 years' language and cross-cultural training experience, and is a key facilitator for Asialink Business. Julia’s research interests are in cross-cultural communication, non-verbal communication and personalised learning. She is also an experienced course developer and TV/radio program presenter.

Julia’s negotiation skills, strong communication skills and extensive contacts both in China and Australia ensure that she can provide a current and accurate perspective on the China landscape and mindset.

Together with Asialink, Julia has developed and delivered an extensive range of programs for individuals and companies in the professional services, banking, government, retail, and education sectors, in particular for the established Asia Education Foundation’s Bridge Program where she has led the establishment of over 100 sister school relationships. Julia also has experience in training representatives from both small and medium enterprises and large corporations and is a wonderful bridge between Australian and Chinese culture.

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Andrew Lee born in Australia and living the past 15 years in China, Andrew Lee personally embodies Australian-Chinese culture. He is an expert facilitator on cross-cultural commercial negotiations.  

Andrew has expertise in cross-border commercial dispute resolution with Chinese counterparts. From 2016-2019, Andrew was based in Shanghai as Chief China Representative of JAMS, one of the world’s largest providers of commercial arbitration and mediation. He had regular interaction with Greater China’s top dispute resolution providers such as CIETAC, BAC, SCIA, SHIAC and HKIAC. He was responsible for dialogue with the Supreme People’s Court and major Chinese law firms. His knowledge about a spectrum of dispute resolution techniques, his insight into Chinese institutions and his understanding of the commercial legal environment of China has been invaluable to western-based clients and legal entities.  

Andrew has delivered a wide range of capability development programs to public and private organisations throughout Australia. He has taught at the top Universities across Asia, including Peking University, Tsinghua University and Singapore Management University. Participants in Andrew’s workshops represent Forbes 100 companies across a variety of sectors including law, hi-tech hardware and software, real estate, pharmaceuticals, and agri-business. He has been invited to speak and train across Greater China, the United States, Europe, and the African continent.  

The China Digital Economy Academy program is open for registrations until 5pm on 3 May 2021. 

Each eligible applicant will receive a confirmation email upon completion of the registration form.

Pre-reading material will be provided prior to the commencement of each module..